His Highness Sheikh Ahmed bin Saeed Al Maktoum, President of Dubai Civil Aviation Authority, Chairman of Dubai Airports, and Chairman of the Dubai Shopping Festival Supreme Committee has emphasized that UAE’s rapidly growing festival industry has evolved exponentially to become a key component of the country’s economy today.
Speaking to the Dubai Events and Promotions Establishment Media Centre, HH Sheikh Ahmed stated that Dubai’s festival industry had made the transition from being purely entertaining to becoming a key sector of the economy and that the sector had come of age by being on par with other industries in the UAE.
HH also said that Dubai became the pioneer in the region’s festival industry when it launched the first edition of Dubai Shopping Festival in 1996 and Dubai Summer Surprises in 1998. Many later festivals and events in the region took cue from DSF and DSS said HH.
Elaborating on the success of DSF and DSS, HH said that visitor and consumer spending figures were proof enough of the exponential growth of these events. DSF attracted over 40 million visitors and a consumer spending of AED 80 billion over 15 years, with prizes ranging from cars, gold, and cash prizes worth AED 1.5 billion being given away.
Dubai Summer Surprises is not less significant, added HH, and attracted 17 million visitors and a consumer spending of AED 22 billion over 12 years. These figures reflect the farsightedness of Dubai’s leadership in positioning Dubai as a global destination comparable with other leading cities of the world today, said HH.
As the Chairman of Emirates Airline and Group, His Highness Sheikh Ahmed also mentioned that Emirates airline would be a main sponsor of DSS this year, as it has been for the past 12 years. This cooperation was in line with the vision of Emirates airline in promoting Dubai as a preferred global destination, said HH.
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